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This Form ADV Part 2
brochure with supplements provides information about the
qualifications and business practices of P.R. Herzig &
Co., Inc. ("the Firm"), a registered investment adviser.
This
information has not been approved or verified by the
United States Securities and Exchange Commission ("the
SEC") or by any state securities authority. Registration
of an investment adviser does not imply any level of
skill or training. This html format is provided for
convenience only. Clients and
prospective clients may obtain a print version of this
brochure via
pdf format download or by telephoning or writing P.R.
Herzig & Co.
P.R. Herzig & Co., Inc.
One Expressway Plaza
Roslyn Heights, NY 11577
516-621-0200
www.prherzig.com
March 31, 2011
This Form ADV Part 2 brochure
with supplements provides information about the
qualifications and business practices of P.R. Herzig &
Co., Inc. ("the Firm"), a registered investment adviser.
This information has not been
approved or verified by the United States Securities and
Exchange Commission ("the SEC") or by any state
securities authority. Registration of an investment
adviser does not imply any level of skill or training.
The SEC's web site
www.adviserinfo.sec.gov
provides additional information about the Firm,
including affiliated persons registered, or required to
be registered, as its investment adviser
representatives.
This brochure is available on
our web site:
www.prherzig.com
in printable format. You can also obtain a hardcopy,
free of charge, by contacting Arthur Pesner, Compliance
Officer at 516-621-0200 or info@prherzig.com.
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Under new SEC rules published
July 28, 2010 we must provide in this Item 2 a summary
of any material changes since our last annual brochure
update no later than 120 days after the close of our
fiscal year.
The Firm's business has not
changed materially since our previous brochure. However,
as required by the new rules, this brochure differs
materially in structure and contains some new
information and required language.
We will continue to offer this
brochure on at least an annual basis, and make it
available on our website at
www.prherzig.com.
We may provide other ongoing disclosures about
material changes at any time.
Managed since 1957 by its
founding family, the Firm is a registered investment
adviser and a licensed broker-dealer (member FINRA/SIPC)
majority owned by M. Thomas Herzig, President. The
Firm's primary service is managing separate long-only
investment portfolios on behalf of clients who grant the
Firm investment discretionary authority to decide which
securities to buy and sell, when to buy and sell them,
in what quantities, and at what commission rates. The
Firm also provides investment advice, analytical
support, and order execution to individual and
institutional clients who manage their own portfolios on
a non-discretionary basis.
Pershing LLC ("Pershing"), an
unaffiliated clearing firm and wholly owned subsidiary
of Bank of New York Mellon's holding company, acts as
custodian for all discretionary portfolios and most
non-discretionary portfolios and sends statements and
notices directly to clients. Without written
instructions from the client or legal authorities,
Pershing does not permit the Firm to transfer funds or
securities from a client's account to anyone other than
the client. The Firm holds no client cash or securities.
As of December 31, 2010 the
Firm managed approximately $113.7 million on a
discretionary basis and $130.5 million on a
non-discretionary basis.
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Unlike many investment
advisers, the Firm does not charge a management fee
calculated as a percentage of the market value of an
account. Instead clients compensate the Firm and
Pershing primarily through: 1) brokerage commissions on
securities purchases and sales, 2) fees for clearing,
custody and other services, 3) sharing of a portion of
the interest or fees earned on cash and money market
balances, and 4) internal fees charged by mutual funds.
Pershing deducts commissions
and fees directly from client accounts and apportions
each item among the Firm, itself, and third parties. The
Firm receives most of each brokerage commission while
Pershing keeps fees for clearing, custody and other
services. All commissions and fees are fully disclosed
in trade confirmations that Pershing provides to clients
promptly after each sale or purchase of securities, and
on statements that Pershing provides to clients after
the end of each month.
Brokerage commissions on
securities purchases and sales. For accounts over
which the Firm has investment discretionary authority,
brokerage commissions are calculated using a standard
schedule that takes into account the number of shares
transacted, the price of each share, and other factors.
For accounts over which the Firm does not have
investment discretionary authority, the Firm
occasionally negotiates other methods of calculating
commissions.
Our activity-based method of
compensation represents a conflict of interest because
it gives the Firm an incentive to trade when that might
not be in a client's best interest. To manage this
conflict, the Firm has adopted a code of ethics (see
Item 11) that requires employees to place client
interests before their own and to act with independence
and objectivity when taking investment action or making
investment recommendations.
The Firm's commission rates
are significantly higher than those charged by discount
brokers. However, because clients do not pay a
management fee calculated as a percentage of the market
value of an account, the Firm believes the total
investment costs paid by its clients are highly
competitive, generally averaging between 1% and 1.5% of
average invested assets per year for accounts over which
the Firm has investment discretionary authority, and, in
most cases, significantly less for non-discretionary
accounts. In any one year, depending on client
objectives and market conditions, the total commissions
on an account may be significantly higher or lower than
this estimated long-term range.
Fees for clearing, custody and
other services. Unlike some custodians, Pershing
does not charge a custody fee based on the market value
of the assets in the accounts. As compensation for its
services, Pershing charges fees for transferring funds,
settling transactions on foreign and domestic exchanges,
transferring accounts to another institution, depositing
securities certificates, storing precious metals,
maintaining inactive accounts, mailing hardcopy
statements and trade confirmations, acting as IRA
custodian, and providing other services. Pershing also
deducts SEC fees from the proceeds of each sale of a
security, which it remits to the SEC. In general these
fees are small relative to a client's total investment
expense. Occasionally the Firm will pay Pershing a fee
on a client's behalf. The Firm typically does not
receive any portion of these third-party fees and costs,
which it believes are highly competitive.
Sharing of income earned on
cash balances. At any given time client accounts
typically hold some funds that have not been invested in
individual securities. As custodian, Pershing has use of
these funds and, by lending them out or placing them in
a money market fund, can earn income on them in the form
of interest or revenue sharing fees. Pershing typically
retains a small portion of that income and credits the
remainder to the clients. Pershing then shares a portion
of the income it retains, up to 0.35% per annum, with
the Firm. Clients thus receive less income on cash
balances than if there had been no income sharing. This
is a common method of compensation in the investment
brokerage industry, and the Firm believes its clients
receive highly competitive market rates.
Under its agreement with
Pershing, the Firm is entitled to share a portion of the
net interest Pershing earns on any margin loans to
clients. However, the Firm does not employ margin in
discretionary client accounts, and would only do so in a
non-discretionary account at the specific request of a
client clearly aware of, and able to assume, the added
risks of leverage.
Fees charged by mutual funds.
The Firm typically does not invest client funds in
mutual funds or exchange-traded funds because it
believes that in most cases investments in individual
stocks and bonds better serve its clients. In some
instances, however, client accounts hold mutual funds
that are legacy holdings transferred from other
institutions or are purchased at the specific request of
clients. These mutual funds charge fees that are
deducted directly from a fund's net asset value (NAV)
and are not disclosed separately in monthly brokerage
statements. In some cases the Firm shares a portion of
the mutual fund fees, giving the Firm an incentive to
hold the investment longer than it would otherwise. The
Firm's policy is to discuss the fees and potential
conflicts of interest with the clients and advise them
to read the relevant disclosures in the mutual fund
prospectus.
Clients may at any time add
funds or securities to their accounts, withdraw funds or
securities from their accounts, or close their accounts.
There are no lock-up provisions or withdrawal fees. Any
fees paid in advance are refunded pro-rata.
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The Firm does not charge any
performance-based fees, commonly defined as fees based
on a share of capital gains on or capital appreciation
of a client's assets.
The Firm does not engage in
side-by-side management, a term used to describe the
simultaneous management of mutual funds and hedge funds
that could create the potential for conflicts of
interest because of different methods of compensation.
The Firm provides portfolio
management and investment supervisory services to
individuals, pension plans, charitable foundations,
trusts, and funds of funds.
The Firm generally
accepts clients with a minimum of $500,000 available to
open an advisory account. It believes that this is the
minimum amount required to successfully execute its
investment strategies for an individual portfolio.
However, smaller accounts may be accepted at the
discretion of management.
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The Firm employs a wide range
of methods to evaluate investments and manage
portfolios, including fundamental analysis, technical
analysis, and analysis of economic, market, industry,
firm, and product cycles and trends. The Firm's
investment philosophy is eclectic and opportunistic,
with an emphasis on seeking a margin of safety in price.
The Firm strives to provide positive returns over time
that compare favorably with the risks assumed, but does
not always succeed. Investing in securities involves
risk of loss that clients should be prepared to bear.
Typical sources of information
include company SEC filings, press releases, company
websites, company earnings calls, financial news and
quotation services, financial data providers, financial
newspapers and magazines, corporate rating services,
analyst research reports, financial weblogs, internet
discussion boards, financial websites, and, where
practical, discussions with company management and
inspections of company facilities.
The Firm continually adapts
its investment strategies to market conditions and
individual client needs. Decades of experience have
shown that no one approach works at all times for all
clients. Generally the Firm holds securities in taxable
client accounts for over one year, but, when
appropriate, will sell within a year to capture a large
gain or harvest a tax loss. The Firm at times engages in
margin transactions for its own account, but does not
make short sales or engage in margin transactions for
clients except in special circumstances and at a
client's specific request. It occasionally executes
option transactions at the request of clients, but does
not employ options or other derivatives in accounts over
which it has investment discretionary authority.
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Registered investment advisers
are required to disclose all material facts regarding
any legal or disciplinary events that would be material
to your evaluation of the Firm or the integrity of the
Firm's management and registered employees. The Firm has
no information applicable to this item, as no Firm
employee has ever been disciplined.
As described in Item 4, the
Firm is a FINRA registered broker-dealer. All of the
Firm's employees are registered representatives of a
broker-dealer. As discussed in Item 5 a substantial
portion of the Firm's compensation is in the form of
brokerage commissions. This activity-based method of
compensation represents a conflict of interest because
it gives the Firm an incentive to trade when that might
not be in a client's best interest. To manage this
conflict, the Firm has adopted a code of ethics (see
Item 11) that requires us to place client interests
before our own and to act with independence and
objectivity when taking investment action or making
investment recommendations.
As described in Item 15, the
Firm has a financial relationship with Pershing, its
clearing firm.
The Firm does not engage in
investment banking activities.
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Every person at the Firm has
adopted the CFA Institute
Code of
Ethics and Standards of Professional Conduct.
The Firm also claims compliance with the CFA Institute
Asset
Manager Code of Professional Conduct and the Code of
Ethics.
This claim has not been verified by the CFA Institute.
These codes require all
persons at the Firm to place their clients' interests
ahead of their own, maintain independence and
objectivity, act with integrity, maintain and improve
their professional competence, and disclose conflicts of
interest and legal matters. Each person at the Firm must
acknowledge the codes annually or whenever amended. A
client or prospective client may obtain copies by
clicking the above links or by contacting the Firm at
the telephone number or address on the cover of this
brochure.
To implement these codes, the
Firm has adopted detailed policies and procedures
designed, among other things, to keep client information
confidential, prohibit insider trading, prohibit rumor
mongering, restrict the acceptance of significant gifts
and business entertainment, monitor and restrict
personal securities trading, and otherwise prohibit
preferential treatment of the Firm or certain clients at
the expense of other clients or the public. Some of
these policies and procedures are posted on the
disclosures section of our website at
www.prherzig.com.
Pershing also posts policies at
www.pershing.com
and sends them in disclosure statements to clients.
Since the Firm is a
broker-dealer and derives the bulk of its compensation
from brokerage commissions on securities transactions,
brokerage practices discussed in Item 12 are an
important part of implementing these codes.
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As described in Item 4, the
Firm is a licensed broker-dealer whose primary business
is managing portfolios on behalf of clients who grant
the Firm investment discretionary authority to decide
which securities to buy and sell, when to buy and sell
them, in what quantities, and at what commission rates.
The Firm also accepts orders on a non-discretionary
basis from clients who manage their own portfolios.
The Firm has contracted with
Pershing, an unaffiliated, registered broker-dealer, to
execute and clear all of its securities transactions on
US and foreign exchanges. Therefore, the Firm cannot
accept instructions from clients to direct transactions
through other broker-dealers. Pershing is a wholly owned
subsidiary of The Bank of New York Mellon's holding
company and one of the largest and oldest clearing firms
in the United States. The Firm does not represent to
clients that it will necessarily obtain the best
possible price on every trade, but believes Pershing
provides highly competitive services. Each year Pershing
sends a disclosure statement to all the Firm's clients
describing its best execution and other policies.
The Firm, and its officers,
employees, and their family members generally hold many
of the same securities that the Firm buys for client
accounts over which it has discretionary investment
authority. Non-discretionary accounts may also hold some
of these same securities. The management and related
persons of the Firm believe that holding the same
securities helps to align their interests with those of
the Firm's other clients.
However, the need to
accommodate the diverse individual circumstances and
investment goals of the Firm, its related persons, and
its various clients can create the potential for
conflicts of interest. For example, on a given day any
of the following can occur: 1) The Firm or its related
persons may buy or sell certain securities for
themselves but not for any other clients, 2) the Firm or
its related persons may buy or sell certain securities
for themselves and for some clients, but not for other
clients, and 3) the Firm or its related persons may buy
for themselves and for certain clients the same
securities that are being sold for other clients, and
vice versa.
To avoid preferential
treatment among clients and to prevent the Firm or
related persons from benefiting from the short-term
market effects of transactions for clients, the Firm has
adopted procedures and practices to ensure that client
accounts receive prices at least as favorable as those
received by the Firm or related persons. These include:
Average pricing. The
prices for transactions in a given security on a given
day typically are averaged so that no one account or
client receives preference. Average pricing may result
in higher or lower execution prices than otherwise
obtainable in a single client account.
When prices are not
averaged, the Firm gives preference to clients over
itself or its related persons.
No principal and agency cross
trading.
The Firm does not
buy securities from, or sell securities to, any
investment advisory client (principal trading), nor does
it engage in agency cross transactions where it would
act as broker to both an advisory client and another
person on the other side of the transaction (agency
cross trading). These policies prohibiting principal and
agency cross trading may result in higher or lower
execution prices than otherwise obtainable.
No soft dollar arrangements.
The Firm does not
have "soft dollar" arrangements to direct commissions
generated by a transaction toward a third party in
exchange for services.
The compliance officer reviews
all transactions executed by the Firm daily, and
conducts an additional review of all securities
transactions by officers and employees quarterly.
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The Firm's portfolio managers
and compliance officer continuously monitor accounts to
identify and correct any transaction or valuation
errors, and to implement investment strategies that
serve each client's investment objectives. At a minimum,
a review is conducted the day of and the day after any
securities transaction in an account and after the end
of each month. After the end of each month, the
compliance officer reviews account statements and all
investment professionals review investment performance,
which is tracked monthly for each advisory account. More
frequent account reviews are triggered by such factors
as: a) awareness of a material change in a client's
circumstances or investment objectives, b) significant
changes in market conditions, c) changes in the
portfolio manager's assessment of a security held in an
account, and d) divergence of an account's investment
performance from management's expectations.
The Firm has investment
accounts for approximately 150 clients. Four investment
professionals have review responsibility for these
accounts.
The Firm has contracted with
its clearing firm, Pershing, to furnish clients with
confirmations of trades or debit/credit advices promptly
after completion of any portfolio transaction for which
the Firm has placed an order. The confirmations detail
the principal amount, price, any commissions, and any
SEC fees for each transaction. In addition, the Firm
arranges for each client and/or client's designated
representative to receive monthly account statements
showing the activity in each of the client's accounts
and the market value of each security in the accounts.
The Firm urges clients to carefully review these
official custodial records and compare them to any other
reports that the Firm may provide.
The Firm, upon request, may
provide additional reports showing the industry and
sector diversification of a portfolio, the cost basis of
securities held (where available), realized capital
gains and losses, and other portfolio information. In
addition, through meetings, telephone calls, and
letters, the Firm regularly keeps clients informed of
the investment policy and strategy for achieving
clients' investment objectives. The nature and frequency
of these reports and other communications are determined
primarily by the particular needs of each client.
The Firm posts its privacy
policy, proxy policy, business disruption recovery plan,
this information pamphlet, and other disclosures on its
website at
www.prherzig.com and offers at least annually to
send them to clients.
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The Firm currently does not
have an arrangement for receiving compensation for
referring clients to other advisers, but may, with full
disclosure, adopt such an arrangement in the future to
serve the interest of clients.
The Firm has contracted with
Pershing LLC, an unaffiliated, registered broker-dealer,
to provide clearing and custodian services to the Firm's
clients. Pershing, a wholly owned subsidiary of The Bank
of New York Mellon's holding company and one of the
largest and oldest clearing firms in the United States,
holds the clients' securities and cash, issues
statements and confirmations, and provides compliance
support and other back office services. Without written
instructions from the client or legal authorities,
Pershing does not permit the Firm to transfer funds or
securities from a client's account to anyone other than
the client.
Pershing is compensated for
its services by a flat charge on each securities
transaction, which it deducts from commissions paid by
the client to the Firm. As discussed in Item 5, Pershing
is also compensated by the spread it earns on clients'
cash balances, by fund processing and revenue sharing
fees on money market funds, and by other miscellaneous
fees charged directly to the Firm's clients. Pershing's
compensation and other policies are described in a
disclosure statement sent each year to all clients.
Clients receive statements
from Pershing after the end of each month if there has
been account activity and at least quarterly if there
has been no activity. The Firm urges clients to
carefully review these official custodial records and
compare them to any other reports that the Firm may
provide. Different accounting bases, reporting dates, or
valuation methodologies may cause our reports to vary
from the custodial statements.
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As described in Item 4, the
Firm is a licensed broker-dealer whose primary business
is managing portfolios on behalf of clients who sign a
written authorization granting the Firm investment
discretionary authority. This authority gives the firm
the power to decide which securities to buy and sell,
when to buy and sell them, in what quantities, and at
what commission rates. This discretionary authority is
limited in that, without written instructions from the
client or legal authorities, Pershing does not permit
the Firm to transfer funds or securities from a client's
account to anyone other than the client. When selecting
securities and constructing investment portfolios, the
Firm considers the client's needs, preferences, tax
situation, tolerance for risk, and investment
objectives.
As a matter of firm policy and
practice, the Firm does not vote proxies on behalf of
advisory clients. Clients retain the responsibility for
receiving and voting proxies for any and all securities
maintained in client portfolios. To meet our fiduciary
duty, we ensure through our clearing firm that corporate
information and proxy forms are distributed in a timely
fashion to clients, unless the client specifically
requests not to receive corporate communications. The
Firm, upon request, may provide advice to clients
regarding voting of proxies.
Registered investment advisers
are required in this Item to provide you with certain
financial information or disclosures about the Firm's
financial condition. The Firm has no financial
commitment that impairs its ability to meet contractual
and fiduciary commitments to clients, and has not been
the subject of a bankruptcy proceeding.
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Printable (pdf) Version of this Brochure
Form ADV Part I on SEC Website
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